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Zepro™ @ Spanglish Advertising
by Anonymous


FOR IMMEDIATE RELEASE

Costa Mesa, CA, Monday, January 27, 2003 – Zepro™ is making everybody feel better, specially the team at Spanglish Advertising, a division of Spanglish Communications based in Costa Mesa, California. They have just announced the launch of Zepro™ into the General Market with plans to launch a Hispanic effort soon. Zepro™ is a brand created for Onepoint Bioscience, one of the agency's top clients.

What is ZEPRO? "Zepro™ is an all-natural herbal supplement created by a team of scientists with the goal of improving or enhancing human sexual response." says Geoffrey Fiala, Managing Director of the Agency, "The intention was to produce a sexual enhancer with fewer side-effects than current prescription products on the market today. With a distinct formulation for men and another for women, Zepro™ may help sufferers of sexual dysfunction and even non-sufferers to improve their sexual performance."

"When Onepoint came to us, Zepro™, the brand did not exist. They wanted us to create a product that would be appealing to the general public and easy to distribute", continues Mr. Fiala. "We saw this as a huge opportunity to get involved in every step of the way. From the development of the product and negotiations with the supplement manufacturer, to naming the product, designing the packaging and developing the strategies required to launch Zepro™, all with a limited budget. It was a true challenge, but one we were more than willing to undertake."

Spanglish Advertising and its sister company, Spanglish Interactive, have joined forces in the marketing and advertising of Zepro™. Although broadcast media is part of future plans, an online campaign was created to launch the product through their web site: www.bettersexpill.com. A small test took place in October proving so successful that the full launch plan was moved up to the end of 2002.

Yuri Vanetik, a Director of Onepoint, Inc. says the following about Spanglish Advertising, "The Spanglish team shared our vision instantly. They took the project and basically ran with it. After such a short period of time, Zepro™ is proving to be successful, and we are developing and launching 3 more new products in the next few months, spearheaded by the team at Spanglish Advertising."

For more information, please contact Geoffrey Fiala, Managing Director at 714-549-2464 or gfiala@spanglishads.com

Spanglish Advertising and Spanglish Interactive are Se Habla Spanglish Communications, LLC companies and are minority owned and managed. Other Spanglish Communications divisions include Spanglish Media and Spanglish Entertainment.

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